Taylor Swift Fan Initiative

DESCRIPTION

Taylor Swift tasked the founders of Behavior by Design to build a platform that would inspire, engage and empower her most loyal fans.   Thus, Taylor Nation was born.

Taylor Nation consisted of a platform that turned any Facebook page into a Taylor Swift fan site automatically. It achieved this by pulling the fans profile data through the Facebook API and embeding it into a beautiful Taylor Nation fan site that could be fully customized.

Taylor nation one of the most successful projects, the founders of Behavior by Design, launched with Taylor.   Over 30,000 sites were built in a few short weeks and from those 30,000 sites, 900,000 votes were generated.

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