DESCRIPTION
Rihanna and her team reached out after seeing the success we had in building a fan engagement community for Taylor Swift. She tasked us with building a viral and engaging fan community. In order to achieve this, we built a Facebook application that automatically merged a fans name and photos within Rihanna’s album artwork in order to create a custom Facebook Cover. The result: over one million fans participated and over 100 million people saw the Rihanna Branded Facebook Covers.
