Behavior by Design builds transformative digital technology by taking the fundamental principals of behavioral psychology and weaving it together with innovative design.

We believe that to build successful digital products you must first dive into the core of human behaviors, only then can you build a digital product that meets your customer’s needs.

100M + Visitors


31K Sites Built


15 Celebrity Clients


10 Fortune 100 Clients

A Growing Company

Innovation is at our core

At Behavior by Design we deliver the most innovative and proven technology solutions to achieve their business goals. We help our clients rapidly deploy, test, analyze, refine and perfect their digital products.

We can start with an idea and bring it to life in record timing or take a product that has been in the market for years and take it to the next level. Simply put, we adapt our methodology for building great products to the unique needs of each client to positively impact their business and customers.


Our Client Base

  • MTV
  • Vice
  • Taylor Swift
  • Fullscreen
  • Maker Studios
  • NHL

Meet the Team

  • Brendan Kane
      Brendan KaneFounder, Head of UI/UX

      Brendan has over 10 years in digital products and has built applications and platforms for celebrity clients Taylor Swift, Rihanna, Xzibit, Charles Barkley, Michael Strahan, super model Adrianna Lima and pro skateboarder Ryan Sheckler.

    • Nate Morley
        Nate MorleyCreative Advisor

        Nate is a veteran creative marketer crafting highly successful creative and digital strategies for the likes of: Nike, Samsung, ESPN, Target, Stance, Skullcandy, Quiksilver, Activision, Coke, Red Bull, DC Shoes, NBA, Neff, Old Navy, Abercrombie & Fitch, Monster, Roc Nation and Nissan.

      • Ken Cheng
          Ken ChengHead of Conversion and SEO

          For over 13 years, Ken has been leading sales operations, traditional and digital marketing initiatives. Ken continually goes out his way for clients to develop innovative solutions to meet goals and budgets while maximizing sales volume and transforming market position/perception.

        • Rafal Koszyk
            Rafal KoszykChief Technology Officer

            Rafal has over 16 years of development experience. He has built and scaled technology solutions for  the largest corporations and brands in the world, which have been accessed by millions of people worldwide. His vast experience helps companies small and large boost the speed, functionality and overall quality of their digital platforms.

          • Dimitris Georgakopoulos
              Dimitris GeorgakopoulosHead of Quality Assurance

              Dimitris has over ten years of experience in several sectors of IT, ensuring every clients user experience performs at the absolute highest standards. Dimitris creates and executes on Test Plans & Designs, Test Scenarios, Test Automation, Defect Management, Unit Testing, Regression Testing and User Experience Testing.